Google Analytics

Google Analytics is the most widely used tool worldwide to display Web site statistics. However, there has been some commotion in recent months because the tool would not be in line with GDPR legislation.

7 Key trends to focus on as a B2B marketer in 2023

B2B Marketing | 3 min.

For many marketers, these are challenging times. The current financial crisis makes it all the more important as a marketing department to focus on the right marketing channels. In this blog, I share 7 key marketing trends that you as a B2B marketer should not miss in 2023!