B2B Marketing

As a Marketing Manager at a Belgian IT company, I share experiences and insights into the world of B2B Marketing on a regular basis.

Discover all relevant blogs on B2B Marketing below:

7 Key trends to focus on as a B2B marketer in 2023

B2B Marketing | 3 min.

For many marketers, these are challenging times. The current financial crisis makes it all the more important as a marketing department to focus on the right marketing channels. In this blog, I share 7 key marketing trends that you as a B2B marketer should not miss in 2023!

SE Ranking Review: the 5 most interesting features at a glance

Guest blog | 3 min.

SE Ranking is a popular SEO tool. In a guest blog, Steven De Moor describes the 5 most interesting features. Read his review here.

Review: what can you do with Power Pages & does Microsoft offer an alternative to Drupal and WordPress?

Microsoft Power Pages | 2 min.

In the summer of 2022, Microsoft launched Power Pages. A brand new platform that allows organizations to create a business website in "no time. How does Power Pages work and will Microsoft use it to compete with market leaders WordPress and Drupal? I figured it out for you!

7 Reasons why you should start blogging with your business

Guest blog | 2 min.

In today's digital world, it is more important than ever to have a strong online presence. One of the ways to achieve this is a blog. Pieter gives you 7 good reasons for a company to bet on "blogging.

PostProval: Belgian-made social media management

Social Media | 3 min.

A social media management platform with domain name "PostProval.com" and a professional, English-language website. You would think for less that this is an American multinational. The opposite is true: PostProval is a 100% Belgian product!

Is metaverse marketing the future of marketing?

Metaverse | 6 min.

Curious as I am, I took my first steps into this virtual world. Purpose: To explore the possibilities the metaverse has to offer for entrepreneurs & marketers

Review: What if Google Analytics is banned? Is Matomo Analytics a good alternative then?

Google Analytics | 3 min.

Due to a ruling in Austria, Google Analytics is under more fire than ever. What if Google's popular Web analytics tool is banned? Is Matomo (formerly Piwik) then a good alternative?

The real reason why I'm an absolute fan of LinkedIn!

LinkedIn | 3 min.

LinkedIn is a wonderful free-to-use product. For the doubters, I share 7 new reasons to be "active" there daily!

Review: Email Marketing & Marketing Automation via ActiveCampaign

ActiveCampaign | 2 min.

As a believer in marketing automation, I share on a regular basis my experience with various systems. Starting out, I do so with ActiveCampaign.

5 Tips for more successful B2B marketing campaigns in 2022

B2B Marketing | 2 min.

The end of the year is classically the time where we look ahead to the year ahead. Through this blog, I share 5 trends you as a B2B Marketer better pay attention to in 2022.

Video: how active is the competition on LinkedIn?

LinkedIn | 3 min.

LinkedIn makes it more accessible to see, for example, the number of followers of your peers. Read on to find out how.

B2B Marketing

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