Marketing Tools

Which marketing tools are trendy? Which apps add value to marketers? Curious as I am, I test a new marketing tool every week and share my experiences with you.

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ActiveCampaign

ActiveCampaign is a marketing automation tool that operates entirely in the cloud. The platform is ideally suited for small- and medium-sized businesses. In addition to marketing automation, it also has a CRM feature, albeit limited, built in.

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AhaSlides

In both educational and business contexts, the app is a common way to make presentations more engaging or test knowledge digitally.

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Buffer

Buffer is a widely used social media planning tool. How does it work? And how does it differ from Hootsuite and Later?

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DroidCam

With DroidCam, you can turn your smartphone into a high-end webcam. Read blogs about DroidCam and get started.

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Google Analytics

Google Analytics is the most widely used tool worldwide to display Web site statistics. However, there has been some commotion in recent months because the tool would not be in line with GDPR legislation.

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Elementor

Elementor is a popular plug-in and page builder for WordPress. How does it work & what are its benefits? Check out our Elementor blogs.

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Hootsuite

Hootsuite is probably the most well-known social media tool among marketers. It makes sense, because with nearly 20 million users worldwide, it is the most widely used social media planning tool in the world.

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Kahoot!

Founded in 2012, this Norwegian technology company had more than 1.3 billion active users by 2020. In both educational and business contexts, the app is a widely used way to make presentations more engaging or test knowledge digitally.

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Later

Later App is a widely used social media planning tool. How does it work? And how does it differ from Hootsuite and Buffer? Read about it here!

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LinkedIn

More and more Belgians and Dutch have found their way to LinkedIn. This social media channel for professionals is particularly interesting for both Sales and Marketing. On a regular basis I share tips & tricks from practice.

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Matomo

Matomo (formerly known as Piwik) is open source software for visualizing your Web site visitors. Due to commotion around Google Analytics, Matomo is being used more and more.

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Mentimeter

In both educational and business contexts, Mentimeter is a widely used app to make presentations more engaging or test knowledge digitally.

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Microsoft Bookings

Do you want contacts to schedule appointments via a web page? Then Microsoft Bookings is an excellent tool to help you with this. Especially if you are already familiar with other Microsoft Office 365 apps.

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Microsoft Excel

The power of Microsoft Excel is sometimes underestimated. As a marketer, you come into contact with it almost every day. I therefore regularly share tips & tricks to work more efficiently in Excel.

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Microsoft Forms

In both educational and business contexts, Microsoft Forms is a widely used app to make presentations more engaging or test knowledge digitally. Microsoft Forms is part of Microsoft's Office 365 Suite.

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Microsoft Power Bi

For 15 years, Microsoft has been a specialist in data analysis & visualization. Power Bi is probably the most widely used business intelligence tool in a B2B context.

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Microsoft Teams

Microsoft Teams is undoubtedly the most popular collaboration platform. It also contains numerous interesting features for marketers.

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OBS

OBS (Open Broadcaster Software) is an open source app that allows you to easily record or stream videos. For example, to be used in Zoom or Microsoft Teams.

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Microsoft 365 / Office 365

Once started as a software package for Word, Excel and PowerPoint, among others, it has now become the most widely used collaboration platform in the world. Arguably the most popular package within Office 365 today is Microsoft Teams.

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Quizizz

In both educational and business contexts, Quizizz is a widely used app to make presentations more engaging or test knowledge digitally.

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Shopify

Shopify is among the top 3 most popular e-commerce platforms. Therefore, it is a very complete and user-friendly package to quickly start an online shop - if needed. 

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Wappy

Wappy is a software developer that builds numerous apps to optimize business processes. Wappy Chat is perhaps one of the best-known applications.

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WhatsApp Business

WhatsApp Business is the business version of WhatsApp. What can you do with it now? What value does it add for organizations or businesses?

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WooCommerce

WooCommerce is among the most popular e-commerce systems along with Shopify and Magento. You can read how it works & what the pros and cons are here.

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WordPress

WordPress is an open-source Content Management System (CMS) that allows you to create websites for free. Anno 2022, 40% of new websites are made in WordPress.

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Yoast SEO

Yoast SEO is the most widely used SEO tool worldwide. Initially only available as a plug-in for WordPress or WooCommerce websites, but since early 2022 also available for Shopify webshops.

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Zoom

Thanks to tools like Zoom and Microsoft Teams, many companies remained operational during the corona crisis. But how exactly does Zoom work? On a regular basis, I share tips & tricks.

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