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Passionate about online marketing & founder of this blog. In daily life Marketing Manager at a Belgian ICT company.
In the summer of 2022, Microsoft launched Power Pages. A brand new platform that allows organizations to create a business website in "no time. How does Power Pages work and does Microsoft use it to compete with market leaders WordPress And Drupal? I looked it up for you:
Microsoft Power Pages is part of the Power Platform. A powerful set of software tools that enables data analysis and business process digitization. In addition to Power Pages, Power Automate, Power Apps, Power Virtual Agents and Power Bi are also part of this collection of "low code" apps.
The main target market for Power Pages is organizations that already use products from Microsoft's ecosystem. In particular, Dynamics 365 customers.
Once registered via the website the building of your website can begin. In three steps you will be guided through this:
Once you have access to Power Pages' "design studio," you can edit, add or delete pages. With this website editor, you can clearly see the typical look and feel of the Power Platform - as we already saw with Power Bi.
Admittedly, as a marketer, I was not immediately excited about Power Pages. Until I realized the possibilities for organizations already using one or more Power Platform or Dynamics 365 products.
Perhaps for these types of customers, having easy access to data from their ERP or CRM system is more important than options in terms of look and feel. Read: without 'hassle' with APIs or other connectors. Moreover, you can rest easy regarding your precious data: everything is neatly stored in the Microsoft Azure data centers.
To this, the answer as far as I'm concerned is "No. You are going to find few, if any, marketers willing to replace their trusty WordPress or Drupal with PowerPages.
For Microsoft developers, it does offer possibilities! For me, PowerPages is therefore a further development of PowerApps and will in practice be used mainly to build 'portals'. For example: a customer or supplier portal, reservation tool (rooms or other resources) etc.
Below I am happy to answer some more frequently asked questions about Power Pages:
Licenses for Power Pages are classified according to the number of "user sessions" required:
Yes you can! When creating a new website, the url will default to 'name.powerpages.com', but in 'settings' you can link your own domain name.
Yes you can! Through the settings you can determine whether your website is 'Public' or 'Private'. If you choose 'Private' you can - as you can see below - choose who has access: