- Author

Tom Hufkens
Passionate about online marketing & founder of this blog. In daily life Marketing Manager at a Belgian ICT company.
Through Corona, merchants were required to receive their customers by appointment in the winter of 2021. Not interesting as a retailer on a busy shopping street, yet certain sectors have discovered the benefit of working by appointment. Barber stores, for example. The majority of business owners do seem to like having more control over their schedules.
I'll show you below that in both a B2C and B2B context, Microsoft Bookings is a handy tool to let colleagues, customers or suppliers schedule appointments in your calendar.
Microsoft Bookings is part of the Office 365 Suite from Microsoft. Which then today is part of Microsoft 365. A software package from Microsoft that most companies are familiar with.
As you may have suspected, Microsoft Bookings is not free. Bookings is included with the following Microsoft 365 subscriptions:
Are you a Microsoft 365 Business Basic customer? Then, unfortunately, you do not have access to Microsoft Bookings. You will then need to upgrade at least one license to, for example, a Microsoft 365 Business Standard subscription.
Not sure which license you have? The following steps will give you access to Microsoft Bookings - provided you have the right license:
Or use the direct link to the Microsoft Bookings app.
The interface of Microsoft Bookings is extremely user-friendly. You may be able to find your way around it. However, certain functionalities are well hidden.
When you open Bookings you will see the menu on the left. The menu consists of the following items:
In the menu, these terms are listed just the other way around. Below I describe the various components in detail and explain why I prefer to list them in this order.
The most important item in the menu. Here you need to enter some company information and you are going to determine who, what and when can make reservations. Again, you're going to notice that I - deliberately - don't follow the order of the menu:
The last item in the menu at 'Settings, but personally I think it is better to enter this info first. Here you need to enter the following info:
Finally, the most important part. Here you are going to design the page where customers or suppliers can make appointments. The main items here are:
An important advantage of Microsoft Bookings is that you can determine which form fields should be requested per 'service' (see next topic). Should you need some additional form fields besides the standard ones, you can set them here.
At 'Services' you can define which services your contacts can reserve. You have the following options:
The last item not yet discussed under 'Settings' (but so in fact the first in the menu) is 'Employees'. Here you can:
Are you using a Microsoft Active Directory? Then you will notice that Bookings automatically recognizes your employees based on name or email address.
Note: Only if you use a Microsoft account can you set it so that existing appointments in your calendar affect the availability on your reservation page. I should also mention that shared calendars (e.g. marketing@ or info@) cannot be used here - depending on settings.
At 'Customers' you will find an overview of all customers who have already had or scheduled an appointment. If desired, you can also add or import contacts manually here (CSV file).
Fun fact: on a customer sheet you can - in the customer's name - schedule an appointment.
Finally, in the menu you will also find the item "Calendar.
Here you get:
An important asset of Microsoft Bookings are the automatic confirmation emails you can set up. Would you like contacts to be automatically sent a calendar invitation? That is also possible. So with Microsoft Bookings, you give customers a very professional impression.
Does a customer still want to change or cancel an appointment? No problem! This too can be arranged online, after which custom calendar invites will be sent.
I would also like to share that - for those of you who are a bit more technically inclined - Microsoft Bookings has other Office 365 apps can be linked via Power Automate (formerly Microsoft Flow). A tool from Microsoft to create automated workflows.
Finally, I provide some answers to possible questions when using Microsoft Bookings:
Yes! Since the interface of the web version looks rather plain, I think the app of Microsoft Bookings looks very modern. Moreover, you have the same functionalities there. So also here you can view or change appointments, manage customers, add employees and change settings.
Yes and no. Yes you can use a gmail address to add an employee, for example. But in doing so you then have not the option to have Bookings take existing appointments into account.
This happens automatically when adding new employees. Only for e-mail addresses linked to Microsoft Exchange (with the exception of shared mailboxes) will existing appointments actually be taken into account.
Microsoft Bookings is interesting for organizations that want to let contacts make appointments through an online module. This, for example, for better staff scheduling. Especially for organizations that are already familiar with the applications of Office 365, Microsoft Bookings is a logical choice.
Of course, there are still good reservation tools on the market. Perhaps the most well-known is Calendly. A package that will also be described in detail in a later blog.
Passionate about online marketing & founder of this blog. In daily life Marketing Manager at a Belgian ICT company.
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Microsoft Bookings is an online booking tool to let colleagues, customers or suppliers book appointments in your calendar. Useful in both B2C and B2B contexts.
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