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Passionate about online marketing & founder of this blog. In daily life Marketing Manager at a Belgian ICT company.
Of course, we all know WhatsApp. But did you know that there is also a business version? Meta - the company behind Facebook and WhatsApp - launched WhatsApp Business in late 2017. A gamechanger it said. But does it really work that well? Does it actually offer businesses added value? I sought it out for you.
WhatsApp Business is the business version of the widely known WhatsApp. Mainly interesting for smaller organizations. Companies or associations that want to be in contact with existing or potentially new customers in a very simple way.
For large or medium-sized companies, there is the WhatsApp Business API. In case you're not familiar with the term "API"? API stands for Application Programming Interface. A particular code that is shared between two software suits that allows simple relationships to be established. So in this case, WhatsApp offers developers the opportunity to start integrating WhatsApp Business into their existing software.
Later in this article, I will show you how to use WhatsApp as a chat tool on your website. This is an example of an integration based on WhatsApp Business API. Other example is WhatsApp combined with an ERP or CRM system. So as to keep customers informed about their orders, invoices, etc.
Update: end of 2021 WhatsApp announced it was working on a new API. This would enable much faster implementation of WhatsApp.
You can install WhatsApp Business on your Android or Apple smartphone through the known Stores. What features WhatsApp Business offers, I describe in detail below:
Of course, chatting with contacts is the basic functionality of WhatsApp Business. Good to know is that you can label your chats. For example, chats that still need to be followed up on.
Just like WhatsApp, you can work with mailing lists in WhatsApp Business. A distribution list to send one message at a time to multiple contacts. Note that this feature only works for contacts who have your number stored in their cell phone.
In addition to the chat feature, the app has some specific "business tools. Found via the Home screen > Menu (3 dots at the top) > Company Tools. Below I describe the various features:
When customers want a quick answer to a question, being able to send a chat is ideal. Actually, adding a "WhatsApp button" on your website is not that difficult. In fact, it is nothing more than a link that you add - in various forms - to your website.
There are also developers such as Wappy Who offer software to put a button on your website that allows visitors to send you a message via WhatsApp. A chat tool that you can add to your website for free (up to 25 chats per month).
Despite the fact that as a visitor it may seem like you are suddenly chatting with someone, it is - especially via computer - so not. There are some steps and windows between typing a question and actually being able to chat via WhatsApp. Not so ideal in my own opinion.
Despite attracting attention, I find the added value of Wappy versus a WhatsApp Button rather limited. It is also questionable whether a visitor - who does not know you yet and expects to ask a question via chat - is actually going to send you via WhatsApp.
No doubt you still have some questions about using WhatsApp Business? Below I try to answer the most common questions:
No, unfortunately to date there is no specific WhatsApp Business application available for Windows or Mac. Is your number the same for WhatsApp and WhatsApp Business? Then you can answer chats via the WhatsApp Web app or through the downloadable Mac or Windows app.
WhatsApp Business features the same functionality as WhatsApp, but has additional "Business Tools" integrated into the app specifically for businesses.
Yes, that is possible. Just keep in mind that there is no longer a distinction between you as a person and your business. Would you rather have this separated? Then you better consider a separate number. Do you have a smartphone with dual sim function? Then you can use one phone to use your private number for WhatsApp and your business number for WhatsApp Business.
When you create a group, all members participate in a group conversation. When you use a mailing list, all members of this list receive your message as if it were a personal message.
Wappy is free to use up to 25 chats per month. Want more customization options or to link more users? Then you need to purchase a Wappy Premium subscription to consider.