7 Reasons why you should start blogging with your business

Why is blogging good for your business?

There are a number of reasons why starting to blog can be a good idea for a business:

1. SEO

Blogging can help improve the search engine optimization of your website because search engines value new content. You can write blogs yourself or you can outsource it to a specialized SEO agency. They do keyword research, draft content briefings and then write quality copy for your website.

2. Lead generation

Blogging can help generate leads because you can use a blog to attract visitors to your email list or offers.

3. Positioning

Blogging can help position your business as an authority in your niche by sharing valuable information and knowledge.

4. Involvement

Blogging can help increase engagement with your customers by engaging them with content and creating a community.

5. Branding

Blogging can help strengthen your brand by creating consistent and recognizable content.

6. Sale

Blogging can help increase your sales by showcasing and selling your products or services through the blog.

7. Customer Service

Blogging can help improve your customer service by answering customer questions and helping them through your blog.

Tips on starting a blog

Finally, I share 5 tips that can help you get off to a good start:

1. Technology: Think carefully about what technology you want to create your blog through. For example, a popular platform is WordPress.
2. Good topic: what topics fit your business? Pretty essential to think about this carefully, of course.
3. Blog name: Are you going to integrate your blog into the company website or keep it separate? With the latter, the name and corresponding domain name is very important.
4. Keep SEO in mind: it is important to consider an "SEO-friendly" blog text from the start.
5. To measure is to know: On your blog, activate Google Analytics (or another platform) to measure the number of visitors to your blog.

Want more tips & tricks?

Please refer to the website of Bloggers Benelux - one of the largest communities for bloggers in the BeNeLux - for more practical tips & tricks for your first blog post. In this group, Belgian and Dutch bloggers can discuss articles, SEO issues, collaborations, link building or simply anything related to blogging.