Blog

Tech4Marketing is a blog written by and for entrepreneurs & marketers. Or future ones. Every time we discover something "cool" or gather new insights, we share it with our community:

7 Key trends to focus on as a B2B marketer in 2023

B2B Marketing | 3 min.

For many marketers, these are challenging times. The current financial crisis makes it all the more important as a marketing department to focus on the right marketing channels. In this blog, I share 7 key marketing trends that you as a B2B marketer should not miss in 2023!

SE Ranking Review: the 5 most interesting features at a glance

Guest blog | 3 min.

SE Ranking is a popular SEO tool. In a guest blog, Steven De Moor describes the 5 most interesting features. Read his review here.

Social media planning tools compared: Buffer vs Later vs Hootsuite

Social Media | 5 min.

So which social media scheduling tool works best: Buffer, Hootsuite or Later? I did the test and incorporated it all into one handy blog.

SEO for beginners: Kasia gives you 5 tips to rank better on Google

Guest blog | 2 min.

For many business owners and marketers, SEO can seem overwhelming. There are so many factors and techniques to consider. Because we have to start somewhere, Kasia shares some basic rules to satisfy the bots of search engines such as Google and Bing.

7 Common mistakes on LinkedIn

LinkedIn | 1 min.

No one knows éxactly how LinkedIn's algorithm works. We can only learn and analyze. In this blog I share 7 common mistakes that are proven to be better not to do!

Marketing AI: what is it & which AI tools actually add value for marketers?

Marketing AI | 4 min.

Marketing AI tools are popping up more and more. An important trend within marketing that cannot be missed. How does artificial intelligence provide marketers with an advantage? And which AI tools actually add value? You can read about it here.

Review: what can you do with Power Pages & does Microsoft offer an alternative to Drupal and WordPress?

Microsoft Power Pages | 2 min.

In the summer of 2022, Microsoft launched Power Pages. A brand new platform that allows organizations to create a business website in "no time. How does Power Pages work and will Microsoft use it to compete with market leaders WordPress and Drupal? I figured it out for you!

7 Reasons why you should start blogging with your business

Guest blog | 2 min.

In today's digital world, it is more important than ever to have a strong online presence. One of the ways to achieve this is a blog. Pieter gives you 7 good reasons for a company to bet on "blogging.

PostProval: Belgian-made social media management

Social Media | 3 min.

A social media management platform with domain name "PostProval.com" and a professional, English-language website. You would think for less that this is an American multinational. The opposite is true: PostProval is a 100% Belgian product!

Is metaverse marketing the future of marketing?

Metaverse | 6 min.

Curious as I am, I took my first steps into this virtual world. Purpose: To explore the possibilities the metaverse has to offer for entrepreneurs & marketers

Turn a boring Excel into an interactive Power Bi dashboard in 3 steps

Power Bi | 3 min.

Microsoft Excel is a great product. Only over the years the charts have barely changed graphically. Thanks to Power Bi, you can turn this data into an interactive dashboard.

How to create a quiz in Kahoot and what are the (free) alternatives?

Kahoot | 4 min.

More and more often we come across Kahoot to get more interaction with the audience in (online) presentations. How does this app work? And what, if any, are free alternatives? You'll find out in this blog.

Review: What if Google Analytics is banned? Is Matomo Analytics a good alternative then?

Google Analytics | 3 min.

Due to a ruling in Austria, Google Analytics is under more fire than ever. What if Google's popular Web analytics tool is banned? Is Matomo (formerly Piwik) then a good alternative?

The real reason why I'm an absolute fan of LinkedIn!

LinkedIn | 3 min.

LinkedIn is a wonderful free-to-use product. For the doubters, I share 7 new reasons to be "active" there daily!

Want to start your own webshop in 2023? I'll help you choose between Shopify and WooCommerce

E-Commerce | 7 min.

In 2021, as many as 10,000 new online shops were launched. Does it tickle your fancy too? I'll help you choose between Shopify and WooCommerce.

Microsoft Bookings: let customers and suppliers make appointments directly in your calendar

Microsoft Bookings | 4 min.

Microsoft Bookings allows you to let contacts make appointments online. In this blog, I describe in detail the operation & features.

Review: Email Marketing & Marketing Automation via ActiveCampaign

ActiveCampaign | 2 min.

As a believer in marketing automation, I share on a regular basis my experience with various systems. Starting out, I do so with ActiveCampaign.

12 Excel functions everyone should know (especially marketers)

Microsoft Excel | 2 min.

The power of Microsoft Excel is sometimes underestimated. Especially as a marketer, you come into contact with it almost daily. Below I share 12 handy Excel functions that will save you frustrations and hours of manual work.

Elgato Stream Deck Review: always the right hotkey at your fingertips!

Elgato | 3 min.

The Elgato Stream Deck was launched to make it easy for gamers to live stream on Twitch. Now you see them more and more professionally as well. I describe its operation and capabilities in this blog.

Tutorial: How to use your smartphone as a high-end webcam via DroidCam

DroidCam | 3 min.

DroidCam turns your smartphone into a high-end webcam. I describe step by step how it works and what is difference from DroidCamX.

Review: What can you do with WhatsApp Business and how to use it as a chat on your website?

WhatsApp Business | 4 min.

WhatsApp Business is the business version of WhatsApp. What can you do with it now? What value does it add for businesses?

Hosting a webinar with Microsoft Teams: tips from the field

Microsoft Teams | 2 min.

Over the past year and a half, companies have, of necessity, switched to online events. Microsoft Teams is a great tool for this. Through this blog, I like to share tips from practice.

LinkedIn & its importance for Marketing and Sales!

LinkedIn | 4 min.

So what is the secret of LinkedIn? Why is it important that both your company and your employees are active on LinkedIn? I share tips & tricks from practice!

Tutorial: How to use a green screen in OBS and link with Microsoft Teams or Zoom

OBS | 1 min.

More and more you see vloggers on YouTube or social media using a green screen. How does that work and how do you get the images into Teams or Zoom? I'm happy to give you the answer step by step.

5 Tips for more successful B2B marketing campaigns in 2022

B2B Marketing | 2 min.

The end of the year is classically the time where we look ahead to the year ahead. Through this blog, I share 5 trends you as a B2B Marketer better pay attention to in 2022.

Video: how active is the competition on LinkedIn?

LinkedIn | 3 min.

LinkedIn makes it more accessible to see, for example, the number of followers of your peers. Read on to find out how.

Make your webinars more engaging thanks to new presenter views in Microsoft Teams

Microsoft Teams | 1 min.

Every month Microsoft puts new features into Microsoft Teams. Often interesting features for marketers as well. This time I zoom in on the new presenter views that were added.

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